Visual identity for Granny, a new fashion brand reborn from Granny Takes A Trip, London’s first psychedelic boutique and a cult hang out space for the countercultural stars of the 1960s. Relaunched for the 21st century, the new Granny Takes A Trip is as irreverent as the original, disrupting the conventional codes of consumption, elevating circular style culture, and celebrating collective ownership.

Logotype designed with Kia Tasbihgou

Campaign art direction by Bonnevier Ainsworth

Animation created with Gianluca Alla